And Jerry Jones won't say how much the personal seat licenses will be (the purchaser will have the right to renew his season ticket every year.)
But for reference: The Cowboys used "seat options" (same basic concept, kinda) in the early 1970s to finance Texas Stadium. They cost $250 way back then.
I think the Texas Motor Speedway used personal seat licenses, but I don't know how much they cost.
Edit: A faithful reader has discovered that the Cowboys sell a handful of PSLs right now for Texas Stadium.