Well, maybe. They sent me a questionnaire of 13, uh, questions which basically concern the demographics of my household. It kind of sounds like they'll be screening me for the possibility of being An Influential TV Ratings Person.
But you see those two dollars? They were included in the envelope as a "thank you" for taking the time to fill out the survey. I love that. One dollar would be an insult. But two? Now we're talking. (Honestly, it does kind of guilt you in to responding.)
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3.02.2009
I'm A Nielsen Family!
Well, maybe. They sent me a questionnaire of 13, uh, questions which basically concern the demographics of my household. It kind of sounds like they'll be screening me for the possibility of being An Influential TV Ratings Person.
But you see those two dollars? They were included in the envelope as a "thank you" for taking the time to fill out the survey. I love that. One dollar would be an insult. But two? Now we're talking. (Honestly, it does kind of guilt you in to responding.)
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12 comments:
I got a survey the other day, with $5 bucks in it. Took the $5 bucks and ditched it....
Wow, two dollars. Wish I'd known about that when the lady from Nielsen called and asked if I wanted to be a reviewer.
I told her I didn't watch much TV...
That's less $$$ than the ad agency, envelope and the package.
But don't discount your importance in assessing & evalutating the uppper middle class, it's worth two bucks.
...as long as I read ya
The $ has guilted me into doing a survey before; I mean, am I going to send the money back? That would cost even more $ so I might as well just do what they wanted...
Take the money and skip all the way to the bank.
Just try and imagine for a moment if you can, how many of those envelopes are thrown away. Each containing $2.00 in cash. Not a lot , but, $2,00 IS $2.00
Say 25k-50k households see the envelope as advertisement and chunk it......it ads up.
To Barry...
Does this mean there will be more porn and sports programming during weekends?
*;)
your viewing habits are so weird the ratings will be very screwed up. Go for it.
When I filled mine out, they continued to send me more questionaires with the same amount of $$$ in them. After recieving about ten, I took the two bucks and ran.
I was thinkin you were more a Manson family type.
I got mine last Saturday, I thought about rifling through the trash cans at the post office to see how many unopened envelopes I could find
I'm just sayin...hard times
We were a Nielson family until last week. Trust me it's a HUGE Pain...
They come in and hook the system up to every electronic device attached to the TV- video games, DVD, etc...takes about 6 hours because they have to get INSIDE the stuff- it doens't just attach to the back. THEN they put this box on top. Every 40 minutes you have to punch in who is watching (there is a button for everyone in the house) if you don't all the lights just blink and blink and blink. I know it sounds easy to push a button- but it gets so annoying...
Oh and if you fail to log in too many times they call to gripe. All this for $50- $75 every 6 months. But if your TV breaks during that period they will pay for half of it...
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