I kind of watched a little bit of the World Series last night, but I was overcome by the hype of Taco Bell. The company has some type of promotional stunt where it will give away a free taco to everyone in America if someone steals a base. Fox kept reminding me. Over and over. . I saw an interview with the President of the company (or someone like that) in the stands, and they showed (and obviously staged) mic'd up Royce Clayton talking about it in the dug out.
But the promotion is genius. Yeah, you have to give away one crappy taco but, in exchange, your average overweight American - who can't possible say no to a Burrito Supreme with extra sour cream - has to come in your store to get it. And I bet the Taco Bells will be packed with people that will spend $2.00 on gas to get to a 59 cent free taco.
We'll find out. Get 'em free on October