Have you seen [the Southwest Kia commercials]? Bill Dickason is walking through the dealership, talking about his good deals on Kias, when he's inexplicably interrupted by a short clip of a kitten playing or two deer nuzzling or a baby getting a bath. Then Dickason returns to the screen and doesn't address the interruption at all. The first time I saw one of these, I thought I was losing my mind.
I finally saw one of the commercials. Bizarre. But it's the only way in the world I'd mention a Kia dealership so I guess it's effective.