The Campaign For DA


Commercial Disguised As A News Story

I know I may be the only one bothered by this continuing topic, but it drives me crazy. In my opinion, Fox 4 was guilty of it a week ago and now I believe Channel 8 has done it as well.

Video here. It's just weird. A new "lip filler" drug? That can't be newsworthy. The name of the product is prominently featured and we even get to see "before and after" photos showing how great the product works. It is a glowing review. And there is not a single mention of any side effect which you would think would be a no-brainer in an news story. Wait a second. That may be what's going on. If a drug company advertises in print or on TV, they are required to bombard you with warnings required by the FDA. You've heard them -- they are almost comical.  But that requirement wouldn't possibly apply if a company could "convince" a station to run a "news" story about the product. Hmmmm.

I did a quick Google News search for the product and found on the first page alone that there are four other TV stations which have also presented stories about the product. That's a coincidence?

And it is interesting, although I have no proof the two are connected, that the WFAA medical reporter in that story above, Janet St. James, announced she is leaving the station today after nearly 19 years.