WBAP Commercial

Just heard Mark Davis on WBAP do a commercial for Christian Brothers Automotive. From its web site: Christian Brothers Automotive Corporation (“CBAC”)is a national automotive service franchisor headquartered in Houston, TX.CBAC was founded in 1982 by current CEO/President Mark Carr on the basic principle that honesty and integrity should be the driving force behind the business.

I don't know why that strikes me as odd. Trying to make a buck by appealing to those of similar faith?