The Campaign For DA


Ads Disguised As Content

Hey, I've ranted about this for over two years much to the mockery of my loyal readership. It is one thing for a radio host to transition into an ad seamlessly (See Hannity or Limbaugh), it's another thing when the news is peppered with what is obviously a commercial.  Hey, if Deadspin thinks the same, I feel pretty, pretty good about my position.

Key phrase: "integrate the company directly into EPSN programming". Wow.

Start listening for it!

The other day, The Ticket had (the very spare) Peter King on for his weekly segment and he referenced a website that focused on analytics twice in quick repetition. It was the equivalent of, "I looked at the news about Wise County  on Liberally Lean dot come the other day and it was really interesting about what is going on in Rhome. Liberally Lean dot com said . . . ."

It's like Inception. Peter King gets paid to do weekly segments across the nation and he gets paid by advertisers to mention them within the segment.