The Campaign For DA

8.19.2005

"Nothing Comes Between Me And My Calvins" Was A Long Time Ago

"A photo provided by Nike Inc. show's an ad featuring a woman's buttocks. It's no longer just rail-thin models who are showing up in fashion magazines and on billboards. Large women, or what are being called 'real people,' are now gracing ads of companies selling everything from tuna to cellulite cream. Nike Inc., the world's largest maker of athletic shoes, has jumped onto the bandwagon with a campaign featuring close-ups of 'Big Butts' and 'Thunder Thighs.' (AP Photo/HO) " The text of the ad, as well as other ads in this series, can be read here.