Start listening for this: Over the next two weeks you will hear a ton of commercials referencing the Super Bowl. The NFL is such a giant that it will legally crush anyone who uses the copyrighted name "Super Bowl" without its permission (and paying a butt load of cash for the privilege of doing so). Thus, you will hear some commercials refer to sales/specials/discounts because of "The Big Game" without ever referencing "Super Bowl".
Kill me now.
But I could have sworn I saw the Messenger advertise a "Super Bowl Special" related to advertising the other day. Uh Oh.