The Campaign For DA


College Football: Official Stock Market Like Gambling?

I'm stunned by this, but I'm not sure why.

On the official* College Football Playoff site, there is a link to "pick your team" and  "reserve" your tickets.  This is a little insane: You pay for the "right" to purchase a ticket at face value if the team you pick makes the National Championship game. But the price is market based. For Baylor, it's $20 right now. For TCU, it's $10. For Ohio State, it's $72.  And once you pay, it is not refundable. If your team doesn't make the championship game, you're done.

But, wait, there's more.  As the season goes along, you have the right to sell your right to buy the ticket based upon the current market. Make sense? Say TCU goes undefeated into the final game and the market value for that "right" to buy the ticket goes to $150 or more. You can sell the right and pocket the cash. (At least that's what I'm seeing.)

All of this is fun and a great idea, but this is officially sanctioned by the entity that is the College Football Playoff?
*That is the official site, right?