The Campaign For DA

3.27.2015

A Question We Couldn't Answer Last Night


On Thursday, the online superstore started offering one-hour delivery to customers in two dozen Dallas ZIP codes. The initial eligible neighborhoods are in Irving and Dallas — basically south of the company’s Coppell fulfillment center and into downtown Dallas.

The service, called Prime Now, is available to Amazon Prime members who pay $99 a year. One-hour delivery costs $7.99. If you can wait two hours, delivery is free. The service is available from 8 a.m. to 10 p.m.

Considering that all of those zip codes are heavily populated with access to stores or every imaginable product in a short driving distance, answer this:  Name one product that you would pay $7.99 for a one hour delivery? Or, put another way, is there any situation where you would need something so urgently that you wouldn't just get in the car and go get it?