We've Got A Pop Culture Crisis Again: Taco Bell Has Gone Dark!

Home page is black.

Its twitter feed is black:

Taco Bell just wiped out its entire Twitter history ahead of today’s big announcement. @TacoBell has gone dark. pic.twitter.com/Qx5XTmDK8X
— Chris Welch (@chriswelch) October 28, 2014

And some advertising firm is earning its money right now (even though I have no idea what is going on.)